Who needs a boom operator?Ī corporate video is a serious investment.
It supports each visual and every cut, and defines the overall mood and tone of your narrative. Sound adds emotion and connects people to what they’re seeing. However, when it comes to creating a complete audience experience – audio is arguably more crucial than video quality.
Neither can sound fix shoddy animation, slipshod editing or amateur camera work. And yet, audio is often left as an after-thought for post-production, which is crazy because no amount of editing magic can fix bad sound. Bad sound, however, can ruin your video or animation. When put to good use, language, sound effects, music, and even silence, can elevate your video dramatically. Sound is important because it engages audiences: it helps deliver information, it increases the production value, it evokes emotional responses, it emphasises what’s on the screen and is used to indicate mood.
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